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ایرانوِج بیانی نو از هویت سمبلیک هنر ایرانی است؛ جایی که طراحـی پوشــیدنی بر پایهی نمــادها و مفاهیم فرهنگ کهن، در قالبی مدرن بازآفرینی میشود.
این برند با تمرکز بر درونمایههای دیداری و اسطورههای تاریخ ایــران، به دنبال خلـق زبانی مدرن میان فشن معاصر و میراث بصری ایرانی است.
فلسفهی راهبردی ایرانوِج، آشنا کردن مخاطب با مفاهیم هویتی در پوشاک روزمره است؛ تا نشـانهها و معناهای برخاسته از فرهنگ ایرانی، نه در موزهها، بلکه در زندگی معاصر حضور داشته باشند.نام «ایرانوِج» یا ایرانویج برگرفتـه از واژهای کهـــن است که در متون اوِستایی و پهلــوی بهعنـــوان سرزمین آرمانی ایرانیان نخستین با نامهای «اَیریَنِموَیجَ» و «اِرانوِج» آمده است. رد کردن
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